The Factory theme was introduced in 2005 and was powered by LEGO Digital Designer (LDD), a free LEGO virtual building program for the computer. Using the LDD people could design their own 3-D LEGO virtual model, and submit it for purchase using the LEGO Shop-at-home. The Factory platform was also designed to allow users to view and purchase other users custom creations. Once ordered, these Factory sets came in special packaging that showed the model as well as all included LEGO elements needed to build the design.
2008 LEGO Sets
In 2008, LEGO celebrated the 30th Anniversary of the Minifigure. It was also the 50th Anniversary of the LEGO Brick. This year also marked the release of LEGO Cuusoo which eventually paved the way for the highly collectable LEGO Ideas theme. In 2008, LEGO and LucasFilm released the Indiana Jones theme, making it the second LucasFilm theme to be released along with Star Wars. Notable set's in 2008 LEGO released the now infamous Green Grocer (10185-1) which started the investments of other collectable modular building for decades to come.