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Themes Analysis
The following is a list of the top performing LEGO themes by average annual growth rate (CAGR).
Release years:
Exclude promotional sets
Annual growth
Stranger Things
23.60%
FORMA
17.21%
BrickLink
16.32%
Overwatch
12.41%
Vidiyo
12.26%
LEGO Originals
12.12%
Scooby-Doo
11.45%
The Hobbit
10.82%
SpongeBob SquarePants
10.58%
Teenage Mutant Ninja Turtles
10.37%
Indiana Jones
10.35%
The Lord of the Rings
10.22%
Spider-Man
10.06%
HERO Factory
10.02%
Super Mario
9.93%
Mixels
9.55%
Pharaoh's Quest
9.23%
Bionicle
9.14%
Batman
9.06%
DREAMZzz
9.04%
Brick Sketches
9.01%
Minitalia
8.91%
Quatro
8.91%
Pirates
8.76%
Architecture
8.58%
Western
8.55%
Rock Raiders
8.42%
Vikings
8.30%
Xtra
8.25%
Minions
8.25%
Monster Fighters
8.17%
Castle
8.15%
Speed Champions
8.14%
Pirates of the Caribbean
7.94%
BrickHeadz
7.94%
Minecraft
7.89%
Marvel Super Heroes
7.62%
Dino 2010
7.55%
Adventurers
7.46%
Dots
7.41%
Samsonite
7.31%
Advanced Models
7.30%
Power Miners
7.30%
The Lone Ranger
7.27%
Space
7.25%
Star Wars
7.21%
Elves
7.12%
Mickey Mouse
6.94%
Exclusive
6.94%
Exo-Force
6.86%
LEGO Art
6.84%
Cars
6.84%
Aquazone
6.83%
Aqua Raiders
6.82%
Ben 10
6.71%
LEGOLAND
6.71%
Dino Attack
6.69%
Hobby Set
6.66%
Fabuland
6.55%
Disney
6.48%
System i Leg
6.45%
Classic
6.33%
4 Juniors
6.33%
Promotional
6.33%
The LEGO Ninjago Movie
6.29%
The LEGO Movie
6.29%
Seasonal
6.29%
Building Set with People
6.29%
Ninjago
6.23%
Legoland
6.21%
The Angry Birds Movie
6.15%
Minifigure Series
6.15%
Homemaker
6.06%
Prince of Persia
6.01%
Juniors
5.96%
The LEGO Batman Movie
5.91%
Toy Story
5.87%
Ideas
5.87%
Town
5.79%
Harry Potter
5.75%
Trains
5.73%
Sports
5.73%
DC Comics Super Heroes
5.65%
Duplo
5.63%
Monkie Kid
5.48%
Atlantis
5.44%
Dinosaurs
5.44%
Serious Play
5.43%
Make and Create
5.40%
Power Functions
5.35%
Disney Princess
5.27%
Games
5.23%
Studios
5.18%
Racers
5.15%
Bricks and More
5.13%
Jack Stone
5.12%
Primo
5.08%
Jurassic World
5.01%
Belville
4.97%
Nexo Knights
4.91%
Analysis
This is an analysis of LEGO themes based on the average annual growth rate of the theme's sets.
Themes Analysis
Subthemes Analysis
Years Analysis
Dig in!
Click on a theme's row to the left and dig in for deeper analysis.
Most Owned Themes
Owned sets
#1
Star Wars
#2
Minifigure Series
#3
City
#4
Icons
#5
BrickHeadz
#6
Harry Potter
#7
Marvel Super Heroes
#8
Technic
#9
Speed Champions
#10
Creator
#11
Ideas
#12
Seasonal
#13
Architecture
#14
Ninjago
#15
Promotional
#16
DC Comics Super Heroes
#17
Friends
#18
Town
#19
Gear
#20
Super Mario
#21
Disney
#22
Space
#23
Castle
#24
Minecraft
#25
Bionicle
#26
Jurassic World
#27
Dimensions
#28
Exclusive
#29
Classic
#30
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