The following is a list of the top performing LEGO themes / subthemes by average annual growth rate (CAGR).
Release year:
Annual growth
Exclusive / BrickLink AFOL Designer Set
35.06%
Promotional / Cities of Wonders
33.55%
The Lego Movie 2 The Second Part / Promotional
33.15%
Mixels / Series 9
31.61%
Bionicle / Companions
31.42%
Promotional / 60 Year Classic Series
31.09%
Disney Princess / Beauty and the Beast
30.73%
Bionicle / Unity
30.43%
The LEGO Ninjago Movie / Promotional
29.48%
Duplo / My Town
29.28%
Minifigure Series / The LEGO Ninjago Movie
29.26%
Duplo / Doc McStuffins
29.02%
Duplo / Construction
29.02%
Harry Potter / Promotional
28.54%
Promotional / Year of the Dog
28.47%
Speed Champions / Ford
28.44%
Nexo Knights / Battle Suits
28.38%
Minifigure Series / Wizarding World
28.30%
BrickHeadz / Marvel Super Heroes
28.23%
BrickHeadz / Star Wars
27.90%
Ninjago / Sons of Garmadon
27.69%
Classic / 60th Anniversary Limited Edition
27.63%
Juniors / City
27.33%
Bionicle / Reboot Villains
27.26%
Bionicle / Toa
26.86%
Mixels / Series 1
26.83%
Juniors / Super Heroes
26.76%
Speed Champions / Mercedes
26.72%
Ninjago / Airjitzu
26.36%
Architecture / Skylines
26.12%
Minifigure Series / The LEGO Batman Movie 2
25.67%
Juniors / Fantasy
25.33%
Duplo / Sofia the First
25.28%
Jurassic World / Magazine Gift
24.57%
Unikitty! / Blind Bags Series 1
24.52%
Ninjago / The Hands of Time
24.50%
Star Wars / Promotional
24.33%
Friends / Dog Show
24.30%
Duplo / Forest Animals
24.30%
Duplo / Disney Princess
24.25%
BrickHeadz / DC Comics Super Heroes
23.96%
Exclusive / Pick a Model
23.85%
Minifigure Series / Series 18
23.78%
Nexo Knights / Magazine Gift
23.76%
Bionicle / Exclusive Masks
23.47%
Juniors / Friends
23.28%
Star Wars / Magazine Gift
23.18%
Promotional / Miscellaneous
23.16%
City / Magazine Gift
23.03%
Speed Champions / Ferrari
22.94%
Dacta / Town
22.76%
City / Prison Island
22.58%
Minifigure Series / DFB Series
22.57%
Star Wars / The Last Jedi
22.56%
Minifigure Series / Series 17
22.56%
Star Wars / Comic-Con
22.51%
Speed Champions / Porsche
22.51%
DC Comics Super Heroes / Superman
22.50%
Mixels / Series 8
22.44%
Legends of Chima / Legend Beasts
22.18%
City / Mountain Police
21.99%
Legends of Chima / Promotional
21.87%
Friends / Magazine Gift
21.77%
Monster Fighters / Promotional
21.68%
Exclusive / LEGO Inside Tour Exclusive
21.50%
The LEGO Batman Movie / Promotional
21.39%
Duplo / Fire
21.25%
Minifigure Series / Team GB
21.11%
Ninjago / Magazine Gift
21.09%
Friends / Vet
20.88%
Duplo / Dino
20.84%
Promotional / LEGO House
20.74%
Duplo / My First
20.58%
Promotional / LEGO Brand Stores
20.52%
Marvel Super Heroes / Captain America Civil War
20.45%
DC Comics Super Heroes / Comic-Con
20.30%
Duplo / Disney Planes
20.25%
The LEGO Batman Movie / Miscellaneous
20.19%
Juniors / Disney Princess
20.11%
Legends of Chima / Constraction
19.89%
Architecture / Landmark Series
19.87%
The LEGO Movie / Promotional
19.74%
Promotional / Minifigure
19.70%
Marvel Super Heroes / Age of Ultron
19.55%
Juniors / Girl
19.24%
  • Analysis

    This is an analysis of LEGO subthemes based on the average annual growth rate of the subtheme's sets.
  • Themes Analysis
  • Subthemes Analysis
  • Year Analysis
Dig in! Click on a subtheme's row to the left and dig in for deeper analysis.