The following is a list of the top performing LEGO themes / subthemes by average annual growth rate (CAGR).
Release year:
Annual growth
The Lego Movie 2 The Second Part / Promotional
35.50%
Bionicle / Companions
31.70%
Mixels / Series 9
31.57%
Bionicle / Unity
31.38%
Promotional / 60 Year Classic Series
30.83%
Exclusive / BrickLink AFOL Designer Set
30.63%
Disney Princess / Beauty and the Beast
30.63%
The LEGO Ninjago Movie / Promotional
30.15%
Speed Champions / Ford
29.19%
Architecture / Skylines
28.94%
Duplo / Construction
28.74%
Duplo / My Town
28.62%
Promotional / Year of the Dog
28.32%
Minifigure Series / Wizarding World
28.20%
Harry Potter / Promotional
27.97%
Duplo / Doc McStuffins
27.88%
BrickHeadz / Marvel Super Heroes
27.85%
Star Wars / Promotional
27.69%
Bionicle / Reboot Villains
27.46%
Promotional / Cities of Wonders
27.06%
Speed Champions / Mercedes
26.92%
Juniors / Super Heroes
26.70%
Bionicle / Toa
26.52%
Minifigure Series / The LEGO Batman Movie 2
26.35%
DC Comics Super Heroes / Magazine Gift
26.26%
Ninjago / Airjitzu
26.12%
City / Magazine Gift
25.89%
Mixels / Series 1
25.44%
Ninjago / Sons of Garmadon
25.15%
Classic / 60th Anniversary Limited Edition
25.10%
BrickHeadz / Star Wars
25.07%
Juniors / Fantasy
24.99%
Nexo Knights / Battle Suits
24.87%
Mixels / Series 8
24.79%
Duplo / Sofia the First
24.77%
Promotional / LEGO House
24.52%
BrickHeadz / DC Comics Super Heroes
24.46%
Unikitty! / Blind Bags Series 1
24.43%
Exclusive / LEGO Inside Tour Exclusive
23.97%
BrickHeadz / Promotional
23.88%
Friends / Dog Show
23.85%
Ninjago / The Hands of Time
23.84%
Speed Champions / Ferrari
23.78%
Minifigure Series / The LEGO Ninjago Movie
23.77%
Star Wars / The Last Jedi
23.72%
Bionicle / Exclusive Masks
23.57%
Promotional / Minifigure
23.42%
Juniors / City
23.28%
Duplo / Disney Princess
23.26%
Star Wars / Magazine Gift
23.03%
Promotional / Miscellaneous
22.91%
Juniors / Friends
22.87%
Minifigure Series / Series 18
22.78%
City / Mountain Police
22.75%
DC Comics Super Heroes / Superman
22.37%
Juniors / Girl
22.26%
Dacta / Town
22.21%
Minifigure Series / DFB Series
22.07%
Nexo Knights / Magazine Gift
22.02%
Legends of Chima / Legend Beasts
22.00%
Seasonal / Chinese New Year
21.99%
Exclusive / Pick a Model
21.67%
Speed Champions / Porsche
21.46%
City / Prison Island
21.33%
Minifigure Series / Team GB
21.20%
Star Wars / Comic-Con
21.19%
Friends / Magazine Gift
21.14%
Legends of Chima / Promotional
21.12%
Duplo / Fire
20.87%
Duplo / My First
20.70%
Exclusive / LEGO Internal
20.63%
DC Comics Super Heroes / Comic-Con
20.63%
Monster Fighters / Promotional
20.46%
The LEGO Batman Movie / Miscellaneous
20.18%
Duplo / Disney Planes
20.16%
BrickHeadz / Disney
20.14%
Ninjago / Magazine Gift
20.06%
Friends / Vet
20.02%
Marvel Super Heroes / Comics
19.69%
Marvel Super Heroes / Captain America Civil War
19.68%
Architecture / Landmark Series
19.26%
Marvel Super Heroes / Age of Ultron
19.17%
The LEGO Batman Movie / Promotional
18.93%
Juniors / Disney Princess
18.84%
  • Analysis

    This is an analysis of LEGO subthemes based on the average annual growth rate of the subtheme's sets.
  • Themes Analysis
  • Subthemes Analysis
  • Year Analysis
Dig in! Click on a subtheme's row to the left and dig in for deeper analysis.