The following is a list of the top performing LEGO themes / subthemes by average annual growth rate (CAGR).
Release year:
Annual growth
The Lego Movie 2 The Second Part / Promotional
31.12%
Architecture / Skylines
30.80%
Bionicle / Companions
30.69%
Promotional / 60 Year Classic Series
30.53%
Disney Princess / Beauty and the Beast
30.04%
Speed Champions / Ford
29.84%
Promotional / Year of the Dog
28.13%
Nexo Knights / Battle Suits
27.38%
Harry Potter / Promotional
27.35%
BrickHeadz / Marvel Super Heroes
27.34%
Bionicle / Unity
27.28%
City / Magazine Gift
27.09%
Duplo / Construction
26.96%
Exclusive / BrickLink AFOL Designer Set
26.84%
Promotional / Cities of Wonders
26.77%
BrickHeadz / Star Wars
26.70%
Speed Champions / Mercedes
26.62%
Bionicle / Reboot Villains
26.56%
Promotional / LEGO House
26.40%
Exclusive / LEGO Internal
26.16%
Star Wars / Magazine Gift
25.89%
Duplo / My Town
25.85%
Star Wars / Promotional
25.72%
Bionicle / Toa
24.98%
Nexo Knights / Magazine Gift
24.63%
Ninjago / Magazine Gift
24.48%
Ninjago / Sons of Garmadon
24.42%
The LEGO Batman Movie / Magazine Gift
24.20%
Mixels / Series 9
24.16%
Exclusive / LEGO Inside Tour Exclusive
23.94%
Ninjago / Airjitzu
23.80%
Exclusive / Pick a Model
23.68%
BrickHeadz / DC Comics Super Heroes
23.52%
Speed Champions / Ferrari
23.20%
Promotional / Minifigure
22.99%
Classic / 60th Anniversary Limited Edition
22.91%
Juniors / City
22.88%
Juniors / Fantasy
22.63%
City / Mountain Police
22.62%
Speed Champions / Porsche
22.55%
The LEGO Ninjago Movie / Promotional
22.41%
Mixels / Series 1
22.30%
Bionicle / Exclusive Masks
22.25%
Dacta / Town
22.19%
Ninjago / The Hands of Time
22.07%
The LEGO Batman Movie / Promotional
22.02%
Friends / Dog Show
21.87%
Duplo / Disney Planes
21.81%
Minifigure Series / Team GB
21.79%
BrickHeadz / Disney
21.36%
Star Wars / Comic-Con
21.33%
Promotional / Miscellaneous
21.33%
Unikitty! / Blind Bags Series 1
21.29%
Friends / Magazine Gift
21.27%
Minifigure Series / DFB Series
21.27%
Mixels / Series 8
21.05%
Juniors / Super Heroes
21.00%
Duplo / Fire
20.93%
Minifigure Series / Wizarding World
20.63%
Seasonal / Chinese New Year
20.62%
DC Comics Super Heroes / Superman
20.48%
City / Jungle
20.46%
Juniors / Friends
20.26%
Juniors / Girl
20.13%
DC Comics Super Heroes / Comic-Con
20.07%
City / Prison Island
20.05%
Elves / Magazine Gift
19.91%
Duplo / Sofia the First
19.88%
Monster Fighters / Promotional
19.78%
BrickHeadz / Promotional
19.76%
Minifigure Series / Series 18
19.32%
Juniors / Cars 3
19.27%
Architecture / Landmark Series
19.14%
Duplo / My First
19.06%
Duplo / Disney Princess
19.02%
Mixels / Series 2
18.78%
Minifigure Series / The LEGO Batman Movie 2
18.69%
Legends of Chima / Legend Beasts
18.36%
Promotional / Monthly Mini Model Build
18.16%
Marvel Super Heroes / Captain America Civil War
17.95%
Promotional / Uniqlo
17.92%
Promotional / Cube Dudes
17.92%
Legends of Chima / Promotional
17.89%
  • Analysis

    This is an analysis of LEGO subthemes based on the average annual growth rate of the subtheme's sets.
  • Themes Analysis
  • Subthemes Analysis
  • Year Analysis
Dig in! Click on a subtheme's row to the left and dig in for deeper analysis.