The LEGO investment phenomena has become a highly collectible and profitable hobby over the past ten to fifteen years. LEGO investing and collecting, the values of sets and minifigs exploded in growth in direct correlation to the popularity of secondary markets such as eBay, Amazon as well as specialized LEGO sites such as BrickLink and BrickSet. Up until the 1990s there really were no major outlets that a person could resell LEGO sets or minifigs, so when secondary markets such as eBay grew in scope and popularity, savvy collectors realized that sets could be sold for a profit. Since then, coupled with the LEGO Group’s decade-long run of extraordinary profits and growth and their expansion into the Asian and Middle Eastern markets, the LEGO secondary market has exploded in growth over the past decade.

With the LEGO Group’s continued production of creative and innovative sets that are of the highest quality, the future is very bright for collectors and investors. With typical investments growing at a rate that even out perform the national stock markets and various exclusive and limited sets growing at well over double digit annual rates, investing in LEGO is a very viable option.

What is BrickEconomy?

The biggest issue for LEGO collectors and investors is trying to accurately track the current value of a given set or minifig. There are dozens of disparate web sites (and physical markets) that sell and resell retired LEGO products making it difficult to get an accurate understanding of the potential growth of a set or minifigure. This is where BrickEconomy comes in. BrickEconomy is a comprehensive site dedicated to analyzing the secondary LEGO markets and determining the current and expected values of both sets and minifigures. By using several technologies, specifically Machine Learning, BrickEconomy, digs into the data and helps investors truly understand the value of their investments. BrickEconomy ('Brick' + 'enomics') is the economics of LEGO (brick) investing.

How does BrickEconomy work?

Our background is on economics and complex data science in other industries, but we are massive LEGO collectors and apply our knowledge to understand the economics behind LEGO collecting and investing. That said, BrickEconomy is all based on data, and a lot of data. We mine dozens of online resources to continually look for LEGO sets and minifigures that have been sold through both secondary and primary markets. Prices are constantly updated, and we leverage proprietary algorithms and machine learning models to accurately predict current market value of time as well as expected growth. Our large data sets allow us to train a variety of machine learning models to give you the most accurate, up to date intelligence to help you better understand your current collection and help you make the best decisions for future investments.

AI, Machine Learning, really?

Oh yes! BrickEconomy price estimation is based on Artificial Intelligence (AI) via Machine Learning (ML) to provide an accurate estimated and predicted price of every set and minifig. Currently, when you look at the current value of a set or minifig or an estimated future price prediction this data is based on our machine learning technology. It's not only very cool, but it is extremely accurate! We use a variety of algorithms to train our ML predictions but typically rely on neural network regression and linear regression models. Additionaly we are contstantly re-training our models and have various ones for sets and minifigs. Even cooler, our machine learning model can even predict future gains for newly released sets at an 89% accuracy rate! If you are interested in 'geeking' out (like we are), look for the icon and click on it and we will show you some ML stats based on all our predictions.

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