LEGO Promotional / VIP Reward Sets

VIP Reward is a subtheme of Promotional that consists of 11 sets that ran from 2022 to 2023. Most sets were released in 2022 which accounted for 6 sets. As of today, the average annual growth of all the sets in Promotional VIP Reward is around 16.3% but this should level out to around 11.4% in the coming years. This change in annual growth is primarily due to the initial retirement of these sets.

LEGO VIP rewards are part of the LEGO VIP program, recently rebranded as LEGO Insiders, is a loyalty program offered by the LEGO Group. Members earn points for purchases made at LEGO stores, on the LEGO website, and through participating retailers. These points can then be redeemed for various rewards, which may include discounts on future purchases, exclusive LEGO sets, or unique experiences. Additionally, VIP members often receive early access to special sets, exclusive offers, and other member-only promotions. Joining the VIP program is typically free, and it's designed to benefit frequent LEGO shoppers by offering them added value for their loyalty to the brand.