In 1997 LEGO released 10 Scala sets. The largest Scala set from 1997 was
3290 The Big Family House with a piece count of 265 and a retail price of $109.99. The current estimated value of all these Scala sets from this year is about $1,372.13 which represents a 392.1% growth.
Scala is a theme that started in the late 1970s then again the late 1990 that primarily targeted at younger girls. The earlier Scala sets where a series of jewelry and beauty accessories built out of LEGO bricks, usually plates. However, in the second wave the Scala theme shifted focus to doll-like Scala Figures, their homes and interests and contained sets that included doll house like features and Scala Figure accessories such as doll clothing.
1997 LEGO Sets
In 1997, the LEGO Group faced significant challenges as it grappled with a changing toy market and internal organizational shifts. While the company introduced its first-ever licensed theme, "Star Wars," laying the groundwork for one of its most successful and enduring lines, it also experienced a dip in sales for the first time since its inception. The LEGO Group recognized the need to innovate and diversify its product offerings beyond traditional brick sets, leading to endeavors in new areas like software and video games, with the launch of LEGO Island, its first PC game. This year marked a period of introspection and transformation for the iconic toy company.