1. Minifigs
  2. LEGO Promotional
  3. Minifigure

Promotional / Minifigure Minifigs

The LEGO Promotional Minifigure subtheme consists of 10 minifigs that were released from 2002 to 2023 and based 12 sets. On average, these minifigs have an annual growth rate of 4.0%.
Most valuable Promotional Minifigure minifig
Biff Starling (sp062) $49.47
Highest growth Minifigure minifig
Sandy Moondust (sp061) +346.88%
Most owned Promotional Minifigure minifig
Royal Guard (gen098)
Set with the most Promotional Minifigure minifigs
5004936 Iconic Cave 2 minifigs
The LEGO Promotional theme encompasses a diverse range of minifigures released through special events, exclusive offers, or as part of limited-edition sets. Active from the 1980s to the present, these minifigures often include unique characters not found in regular sets. Notable examples include exclusive figures from Comic-Con events, LEGO Store openings, and various licensed collaborations. These minifigures are often highly sought after by collectors due to their rarity and distinctive designs, featuring special printing, unique molds, and themed accessories.

Lego Brand Store Lester Leicester Square

Minifig number tls094
Lego Brand Store Male, Bowler Hat, Lester - Leicester Square London UK
Value $7.59
Growth 82.9%
Annual growth 8.3%

Biff Starling

Minifig number sp062
Astrobot Male, Biff Starling
Value $49.47
Growth 280.5%
Annual growth 6.4%

Sandy Moondust

Minifig number sp061
Astrobot Female, Sandy Moondust
Value $35.75
Growth 346.9%
Annual growth 6.9%

Brick Friday 2019 Minifigure

Minifig number gen148
Value $44.75
Growth 150.0%
Annual growth 22.5%

Royal Guard

Minifig number gen098
Value $10.33
Growth 29.3%
Annual growth 4.1%

LEGO Club Max

Minifig number gen029
Value $5.43
Growth 46.0%
Annual growth 2.7%

Penguin Suit Girl

Minifig number col340
Value $10.89
Growth 12.2%
Annual growth 2.1%

Party Banana Minifigure

Minifig number col330
Value $9.19
Growth 10.6%
Annual growth 1.7%

Cave Woman

Minifig number col303
Cave Woman - Iconic Cave
Value $4.75
Growth 80.6%
Annual growth 9.1%

Cave Man

Minifig number col302
Cave Man - Iconic Cave
Value $5.00
Growth 66.7%
Annual growth 7.8%

Subtheme Details

Theme
Promotional
Subtheme
Minifigure
Minifigs
10
Sets
12
Years
2002 - 2023

Subtheme Pricing

Value
$183.15
Growth
+233.58%
Annual growth
+4.01%

Community Stats

The following are the top 10 most owned loose minifigs by collectors in Promotional Minifigure.
#1Royal Guard
#2Lego Brand Store Lester Leicester Square
#3Party Banana Minifigure
#4Cave Woman
#5LEGO Club Max
#6Cave Man
#7Brick Friday 2019 Minifigure
#8Penguin Suit Girl
#9Biff Starling
#10Sandy Moondust

About LEGO Minifigure

The LEGO promotional minifigure theme encompasses a variety of exclusive minifigures released as promotional items or for special events. Notable figures include Lester, a distinctive character representing the Leicester Square LEGO store in London; Michele Mouton, commemorating the renowned French rally driver; and Biff Starling, an astrobot figure tied to the LEGO Discovery Center. The theme also includes the Brick Friday 2019 Minifigure, part of a Black Friday promotion. These sets were typically available for limited times, often at specific events or through special promotions, making them highly sought after by collectors.