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Themes Analysis
Here is a list of the top-performing LEGO themes based on selectable growth rates, including total, annual, and rolling growth.
Choose a growth factor from the drop-down menu below.
Analysis type
Annual growth (average annual growth)
Last year growth (average 2025 growth)
Last 12 month growth (average Jul 2025 - Jul 2026 growth)
Release years:
Exclude promotional sets
Annual growth
Animal Crossing
+17.7%
Scooby-Doo
+14.7%
Sonic the Hedgehog
+14.3%
Overwatch
+12.9%
Minions
+12.5%
The Lord of the Rings
+11.9%
FORMA
+11.4%
Stranger Things
+10.8%
Batman
+10.7%
BrickLink
+10.5%
Mursten
+10.5%
Ghostbusters
+10.4%
Avatar
+10.3%
The Hobbit
+9.82%
Teenage Mutant Ninja Turtles
+9.61%
Spider-Man
+9.35%
HERO Factory
+9.31%
DUPLO
+9.24%
SpongeBob SquarePants
+9.19%
Mixels
+8.94%
LEGO Art
+8.59%
BrickHeadz
+8.59%
Quatro
+8.47%
Minitalia
+8.37%
Power Miners
+8.36%
Indiana Jones
+8.26%
Bionicle
+8.18%
The LEGO Batman Movie
+7.95%
The Lone Ranger
+7.92%
Exo-Force
+7.83%
Pirates of the Caribbean
+7.61%
DREAMZzz
+7.35%
Architecture
+7.29%
Samsonite
+7.25%
Ninjago
+7.17%
Advanced Models
+7.11%
Pirates
+7.08%
Aqua Raiders
+7.08%
Rock Raiders
+6.95%
Super Mario
+6.94%
System i Leg
+6.90%
Minifigure Series
+6.80%
Western
+6.78%
Castle
+6.71%
The Angry Birds Movie
+6.65%
Adventurers
+6.64%
DC Comics Super Heroes
+6.63%
Star Wars
+6.59%
Vidiyo
+6.56%
Dino 2010
+6.54%
Vikings
+6.49%
Ideas
+6.47%
Mickey Mouse
+6.41%
Wicked
+6.40%
Dino Attack
+6.34%
The LEGO Ninjago Movie
+6.31%
Icons
+6.28%
World City
+6.23%
Monkie Kid
+6.22%
Fabuland
+6.22%
Space
+6.19%
Marvel Super Heroes
+6.18%
Ben 10
+6.17%
Editions
+6.14%
Promotional
+6.13%
Minecraft
+6.10%
Xtra
+6.09%
Toy Story
+6.04%
Monster Fighters
+5.91%
Hobby Set
+5.91%
LEGOLAND
+5.91%
Cars
+5.84%
Classic
+5.83%
The LEGO Movie
+5.76%
Aquazone
+5.72%
Pharaoh's Quest
+5.69%
Homemaker
+5.63%
Building Set with People
+5.58%
Dots
+5.57%
Exclusive
+5.55%
Jurassic World
+5.47%
Elves
+5.46%
Primo
+5.43%
Harry Potter
+5.42%
Dinosaurs
+5.41%
Seasonal
+5.41%
Agents
+5.35%
Disney
+5.21%
Nexo Knights
+5.16%
LEGO Originals
+5.07%
Town
+5.06%
Fortnite
+5.06%
Disney Princess
+4.95%
The Lego Movie 2 The Second Part
+4.90%
Fusion
+4.74%
Duplo
+4.69%
Sports
+4.67%
Games
+4.64%
Trains
+4.64%
Ultra Agents
+4.64%
Analysis
This analysis examines LEGO themes based on the growth rates of their sets.
Themes Analysis
Subthemes Analysis
Years Analysis
Dig in!
Click on a theme's row to the left and dig in for deeper analysis.
Most Owned Themes
Owned sets
#1
Star Wars
#2
Minifigure Series
#3
City
#4
Icons
#5
BrickHeadz
#6
Marvel Super Heroes
#7
Speed Champions
#8
Harry Potter
#9
Creator
#10
Technic
#11
Ideas
#12
Ninjago
#13
Seasonal
#14
Promotional
#15
Architecture
#16
DC Comics Super Heroes
#17
Disney
#18
Friends
#19
Gear
#20
Town
#21
Super Mario
#22
Minecraft
#23
Space
#24
Castle
#25
Bionicle
#26
Jurassic World
#27
Exclusive
#28
Dimensions
#29
Duplo
#30
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