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2021
Promotional
Minifigure
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LEGO 2021
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Promotional
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Minifigure Sets
1
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LEGO Brand Store Opening Set (12)
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6361096 Lunar New Year Minifigure
Theme / Subtheme
Promotional / Minifigure
Year
2021
Pieces / Minifigs
4 / 1
Availability
Retired
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promotional
Value
$10.01
Annual growth 30.4%
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Year Details
Year
2021
Theme
Promotional
Subtheme
Minifigure
Sets
1
(all retired)
Available
Retired
Year Pricing
Retail
$0.00
New/Sealed
Value
$10.01
Used
Value
$8.31
About LEGO Minifigure
The LEGO promotional minifigure theme encompasses a variety of exclusive minifigures released as promotional items or for special events. Notable figures include Lester, a distinctive character representing the Leicester Square LEGO store in London; Michele Mouton, commemorating the renowned French rally driver; and Biff Starling, an astrobot figure tied to the LEGO Discovery Center. The theme also includes the Brick Friday 2019 Minifigure, part of a Black Friday promotion. These sets were typically available for limited times, often at specific events or through special promotions, making them highly sought after by collectors.
2021 LEGO Sets
In 2021, LEGO continued its trajectory of product expansion and innovation. One notable addition was the "LEGO VIDIYO" theme, introduced in partnership with Universal Music Group, which combined physical sets with a digital music video making experience. The company also expanded the "LEGO Art" series, allowing adults and older fans to create wall art based on various franchises. Existing themes like "Star Wars," "City," "Technic," and others received new set additions. Sustainability efforts were underscored with the announcement of prototype bricks made from recycled plastic.
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