Samsonite was an American manufacturer of LEGO sets which introduced the very first USA LEGO catalog for Christmas of 1961. LEGO and Samsonite created a partnership to produce and sell LEGO in the US. The result was a 9-year license for exclusive North American distribution rights. Samsonite began marketing sets under the name LEGO by Samsonite in the US in 1961 and Canada in 1962.
1973 LEGO Sets
In 1973, LEGO released several new sets and themes, including the LEGO Town theme, which introduced the first minifigures with movable arms and legs. This was a major innovation for LEGO, as it allowed for much more realistic and detailed play scenarios. 1973 was also the year that LEGO introduced the LEGO DUPLO line. In addition to these new products, 1973 saw the release of several other popular LEGO sets and themes, such as the LEGO Castle theme and the LEGO Space theme. These sets, along with the new minifigures and DUPLO bricks, helped to cement LEGO's position as one of the leading toy brands in the world.