A LEGO Brand Store Opening Set, also known as 'Grand Opening Exclusive Commemorative Sets' are typically given to a limited number of store customers during a multi-day grand opening event of a new LEGO brand retail store. During the second day of the event, for most stores, a limited number of sets, typically between 300 to 500 are given to customers who spend a minimum purchase of around $50. Each set is numbered and sets on the secondary market or pretty limited as most customers who are kids open their packs quickly.
LEGO Brand Store Opening Set consists of 80 sets that ran from 2008 to 2022. As of today,
Glasgow UK Exclusive Minifigure Pack is the most valuable LEGO Brand Store Opening Set set with an estimated new/factory sealed value of $1,120.
Summary
Promotional LEGO Brand Store Opening Set The Brick Apple set 3300000 was released in July 2010, retailing for $10, but has since been retired. New, unopened The Brick Apple sets are valued at $41, while used sets can be found for $9 in good condition.
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