In 2010 LEGO released 1 Ideas sets. The largest Ideas set from 2010 was
21100 Shinkai 6500 Submarine with a piece count of 412 and a retail price of $49.99. The current estimated value of all these Ideas sets from this year is about $1,044.46 which represents a 2089.3% growth.
The LEGO Ideas theme, which started in 2008 as an offshoot of the Japanese website Cuusoo, then formally known as LEGO Cuusoo, is based around a website which allows users to submit ideas for LEGO products to be turned into potential sets available commercially. If fellow users in the LEGO Ideas community up vote the project to 10000 then LEGO Group has a committee which votes on whether to build the set and release it. If the project is approved and cleared for production, it is developed and later released as an official set under the "LEGO Ideas" banner and the original designer receives 1% of the royalties and a number of free sets. Typically, a few projects are approved a year and most are rejected due to various restrictions.
2010 LEGO Sets
2010 sets the stage for a massive investment opportunity for future collectors with the release of the Series 1 of the Collectable Minifigures. In addition, LEGO introduced the Cars theme and LEGO Harry Potter: Years 1-4 was also released. However, a number of themes and subthemes were retired including Agents, Bob The Builder, Indiana Jones and Thomas and Friends. For the Star Wars collectors, LEGO celebrated the 30th Anniversary of The Empire Strikes Back with a number of special sets. Additionally, LEGO and Disney released a bunch of different Disney subthemes.