| | Annual growth |
| Promotional / Houses of the World |
|
33.20% |
| Exclusive / LEGO Inside Tour Exclusive |
|
31.54% |
| Icons / Adidas |
|
29.77% |
| Exclusive / Employee Gift |
|
29.19% |
| Promotional / VIP Reward |
|
28.89% |
| BrickHeadz / The LEGO Movie 2 The Second Part |
|
26.36% |
| Ideas / Promotional |
|
26.23% |
| Minifigure Series / Series 23 |
|
26.01% |
| Vidiyo / Bandmates Series 2 |
|
25.79% |
| Exclusive / LEGO Internal |
|
25.56% |
| Ninjago / Arcade Pod |
|
24.63% |
| Speed Champions / Audi |
|
24.00% |
| Icons / Space |
|
23.98% |
| Icons / Promotional |
|
23.86% |
| Star Wars / Helmet Collection |
|
23.50% |
| Minifigure Series / Disney 100 |
|
23.23% |
| Minifigure Series / The Muppets |
|
22.71% |
| DREAMZzz / Promotional |
|
22.38% |
| Super Mario / Character Pack Series 4 |
|
21.86% |
| BrickLink / Designer Program |
|
21.65% |
| BrickLink / AFOL Designer Set |
|
20.92% |
| Promotional / Minifigure |
|
20.60% |
| Promotional / LEGO Brand Stores |
|
20.27% |
| Super Mario / Character Pack Series 6 |
|
19.86% |
| Minifigure Series / Series 24 |
|
19.85% |
| Harry Potter / Value Packs |
|
19.81% |
| Teenage Mutant Ninja Turtles / Promotional |
|
19.36% |
| Minifigure Series / Marvel Studios |
|
19.13% |
| Promotional / Year of the Dog |
|
18.89% |
| Education / FIRST LEGO League Jr |
|
18.57% |
| Star Wars / Promotional |
|
18.12% |
| Disney Princess / Beauty and the Beast |
|
18.11% |
| Architecture / Skylines |
|
18.05% |
| Star Wars / Comic-Con |
|
17.99% |
| Promotional / Miscellaneous |
|
17.89% |
| Education / SPIKE Prime |
|
17.82% |
| Marvel Super Heroes / Comic-Con |
|
17.51% |
| Bionicle / Exclusive Masks |
|
17.44% |
| BrickHeadz / Miscellaneous |
|
17.31% |
| Creator / Promotional |
|
17.29% |
| Disney / Frozen II |
|
17.22% |
| Vidiyo / Bandmates Series 1 |
|
17.00% |
| Star Wars / The Old Republic |
|
16.88% |
| BrickHeadz / Wizarding World |
|
16.84% |
| Ninjago / Spinjitzu |
|
16.72% |
| Speed Champions / McLaren |
|
16.61% |
| Super Mario / Power-Up Pack |
|
16.60% |
| Disney / Moana |
|
16.45% |
| Harry Potter / Promotional |
|
16.42% |
| Seasonal / Chinese New Year |
|
16.32% |
| Promotional / Cities of Wonders |
|
16.21% |
| Castle / Accessories |
|
16.16% |
| Ninjago / Spinjitzu Masters |
|
16.09% |
| Marvel Super Heroes / X-Men |
|
16.06% |
| BrickHeadz / Marvel Super Heroes |
|
15.96% |
| Minifigure Series / Series 22 |
|
15.86% |
| Minifigure Series / DC Super Heroes |
|
15.82% |
| BrickHeadz / Star Wars |
|
15.67% |
| Super Mario / Character Pack Series 3 |
|
15.59% |
| BrickHeadz / Promotional |
|
15.47% |
| Bionicle / Unity |
|
15.43% |
| Duplo / Dino |
|
15.38% |
| DC Comics Super Heroes / Classic Batman TV Series |
|
15.37% |
| The Lord of the Rings / The Return of the King |
|
15.35% |
| Star Wars / Rebels |
|
15.24% |
| Speed Champions / Porsche |
|
15.14% |
| Harry Potter / Characters Sculptures |
|
15.11% |
| Minecraft / Bigfigs Series 1 |
|
15.10% |
| Dots / Extra Dots |
|
15.08% |
| DC Comics Super Heroes / Batman 1989 |
|
15.05% |
| Bionicle / Reboot Villains |
|
14.92% |
| Bionicle / Toa |
|
14.92% |
| Star Wars / Episode II |
|
14.86% |
| Super Mario / Character Pack Series 1 |
|
14.81% |
| Promotional / LEGO House |
|
14.77% |
| BrickHeadz / Pets |
|
14.69% |
| Speed Champions / Ford |
|
14.68% |
| Ninjago / The Hands of Time |
|
14.67% |
| Bionicle / Companions |
|
14.53% |
| Education / FIRST LEGO League |
|
14.53% |
| Star Wars / Battlefront |
|
14.51% |
| DC Comics Super Heroes / Comic-Con |
|
14.46% |
| BrickHeadz / DC Comics Super Heroes |
|
14.39% |
| Marvel Super Heroes / Promotional |
|
14.34% |
| Marvel Super Heroes / Spider-Man |
|
14.24% |
| Star Wars / The Mandalorian |
|
14.21% |
| Duplo / Cars 3 |
|
14.16% |
| Star Wars / Episode III |
|
14.13% |
| Super Mario / Character Pack Series 5 |
|
14.10% |
| Star Wars / Legends |
|
14.07% |
| Promotional / LEGO Brand Store Opening Set |
|
14.06% |