LEGO 1993 / Promotional / Ferries Sets

LEGO ran a number of promotions with various ferry companies over the years to produce LEGO versions of their ferries. Some ferry companies include Finnjet, Silja Line, Viking Line, Stena Line, Color Line and Kronprins.

1993 LEGO Sets

In 1993, LEGO navigated a transforming global toy landscape. This year marked the introduction of the LEGO Belville series, which was a departure from traditional sets, targeting a female audience with its detailed figures and scenarios. However, it was also a time of internal reflection for the company, as they realized their production was reaching its molding capacity. The challenge of balancing growing demand with production capabilities, paired with the ever-present need for innovation, set the stage for significant operational changes and expansions in the years that followed.