LEGO 2014 / Promotional / LEGO Brand Store Opening Set Sets

A LEGO Brand Store Opening Set, also known as 'Grand Opening Exclusive Commemorative Sets' are typically given to a limited number of store customers during a multi-day grand opening event of a new LEGO brand retail store. During the second day of the event, for most stores, a limited number of sets, typically between 300 to 500 are given to customers who spend a minimum purchase of around $50. Each set is numbered and sets on the secondary market or pretty limited as most customers who are kids open their packs quickly.

2014 LEGO Sets

2014 was a very important year for LEGO. With the release of The LEGO Movie at the beginning of the year, LEGO was introduced to a whole new generation and population of LEGO lovers, collectors and investors. In addition to the movie, LEGO celebrated the 15th anniversary of LEGO Star Wars and even more important was the decision to continue the Ninjago theme which was originally slated to be discontinued. 2014 also gave collectors the minifigure-scale Minecraft theme based off the widely popular game. New themes that year included Juniors, The LEGO Movie, Mixels, The Simpsons, Ultra Agents, Fusion and Disney Princess. In addition, we did see a number of discontinued themes such as Galaxy Squad, Lone Ranger and The Lord of The Rings.