LEGO 1997 / Primo Sets

In 1997 LEGO released 17 Primo sets. The largest Primo set from 1997 was 2003 Jumbo Building Bag with a piece count of 80 and a retail price of $24.99.

The LEGO Primo theme was released in 1995 and included sets geared towards babies. The sets included Teethers, Tub Toys, Stack-n-Learn and Trains subthemes. The theme was discontinued in 1999 and was replaced by LEGO Bay.

1997 LEGO Sets

In 1997, the LEGO Group faced significant challenges as it grappled with a changing toy market and internal organizational shifts. While the company introduced its first-ever licensed theme, "Star Wars," laying the groundwork for one of its most successful and enduring lines, it also experienced a dip in sales for the first time since its inception. The LEGO Group recognized the need to innovate and diversify its product offerings beyond traditional brick sets, leading to endeavors in new areas like software and video games, with the launch of LEGO Island, its first PC game. This year marked a period of introspection and transformation for the iconic toy company.