LEGO 1969 / Samsonite Sets

In 1969 LEGO released 20 Samsonite sets across 5 subthemes. The largest Samsonite set from 1969 was 842-2 Town Plan with a piece count of 799 and a retail price of $18.99.

Samsonite was an American manufacturer of LEGO sets which introduced the very first USA LEGO catalog for Christmas of 1961. LEGO and Samsonite created a partnership to produce and sell LEGO in the US. The result was a 9-year license for exclusive North American distribution rights. Samsonite began marketing sets under the name LEGO by Samsonite in the US in 1961 and Canada in 1962.

1969 LEGO Sets

With increased international expansion and sale increases, by 1969 the number of people employed by LEGO in Billund reached 843. In 1969 LEGO revisits the pre-school block and develops the fully compatible DUPLO System. It was the basis of a complete line of toys for a market previously untapped by the company: newborns through 6 years old, however in the US Samsonite entered this market with their Jumbo Bricks in previous years. LEGO also introduced a new series of red train wheels with spokes, increasing their new train systems. 1969 brought with it numerous new sets, to date, one of the largest set releases thus far, still, the primary driver of new sets was the Trains theme.