Samsonite was an American manufacturer of LEGO sets which introduced the very first USA LEGO catalog for Christmas of 1961. LEGO and Samsonite created a partnership to produce and sell LEGO in the US. The result was a 9-year license for exclusive North American distribution rights. Samsonite began marketing sets under the name LEGO by Samsonite in the US in 1961 and Canada in 1962.
1968 LEGO Sets
1968 LEGO began phasing in yet another box design. This new design consisted entirely of “idea book”-like images on the front and back. The now familiar LEGO logo was relegated to the side of the box. In many ways it was similar to the box design used by Samsonite for several years. This was a transition year for LEGO with its change ion the new scaling we saw a number of Basic sets adapting this modern scale and older sets with smaller scales being phased out.