LEGO 1967 / Samsonite Sets

In 1967 LEGO released 14 Samsonite sets across 3 subthemes. The largest Samsonite set from 1967 was 080-2 Ambassador Set with a piece count of 560 and a retail price of $24.99.

Samsonite was an American manufacturer of LEGO sets which introduced the very first USA LEGO catalog for Christmas of 1961. LEGO and Samsonite created a partnership to produce and sell LEGO in the US. The result was a 9-year license for exclusive North American distribution rights. Samsonite began marketing sets under the name LEGO by Samsonite in the US in 1961 and Canada in 1962.

1967 LEGO Sets

In 1967, LEGO began to better define and redefine how LEGO sets were scaled. This was an important change that we still see in modern LEGO sets today. During the 1960’s the size of LEGO sets and scale of the models had changed, mostly growing larger over time. With the mid 60's introduction of model sets, known as Model Makers in the US, these sets were based, not on the 1:87 scale of the Town Plan, but on the larger scale of the 2 x 2 wheel. The train sets introduced in the previous year and a series of truck models in 1967 were also designed around the 2 x 2 wheel and from that point on all new development was based on this larger scale. The LEGO System had changed from the loosely scaled Town Plan to a larger, and much more consistent, scale. A scale that integrated nearly all the sets and one that is close to the mini-fig scale of today.