Subtheme Analysis
Annual growth
+12.03% (this set +16.57%)
This set's annual growth (CAGR) vs. subtheme
Community Stats
Brand Identity and Experience currently ranks #9 out of the top most owned sets in Exclusive LEGO Internal.
As we increasingly expand our global presence, the LEGO® Brand Identity needs to be homogeneous and durable across touch points, channels and markets. Ensuring a strong global LEGO Brand Identity will contribute to creating long lasting brand value in consumers’ minds, help us build brand trust and loyalty, expand into new markets
and target audiences, and contribute to delivering premium consumer experiences. By eliminating inconsistencies in our brand identity, every campaign or experience we off er will reinforce the others, creating a virtuous circle of definition and confirmation of our brand globally. If done better than our competitors, our brand execution will remain and expand as a sustainable position. The LEGO Brand Identity & Experience will direct, inform and inspire consumer & shopper communication and contribute to the integration of media channels and consumer touch points by ensuring a coherent brand identity is being communicated. The purpose of the LEGO...
Description provided by LEGO©